For the most devoted of the winemaking (and tasting) art, becoming a Reservist ensures you don’t miss any of our best—and most creative—wines.

Yes, you’re guaranteed a bottle of Yannick’s muse and our most limited wine,
The Lemberger Reserve.

Annual Membership: $800 (includes shipping)

Receive six bottles of BTL Reserve wine, four times a year
(January, April, July, and October).


Six bottles of Reserve wine: our finest Reserves and Releases.

Two limited edition bottles of our Lemberger Reserve: signed by our winemaker, Yannick Wertsch

Receive a Harvest “Lembergerler” t-shirt: screen-printed on American Apparel tri-blend t-shirts, the only way to get one is to become one. Please specify your preferred size at checkout.

Yannick’s Notebook: regular insider tips on the finer points of winemaking and viticulture for serious oenophiles only

Two FREE VIP tickets to all BTL events: Includes BTL favourites, the Barn Raiser, Barn Burner and First Friday Socials along with any other events we add throughout the year

  • monthly BTL newsletter mailing
  • exclusive discounts and special release offers
  • first-to-know status for BTL events (the Barn Raiser, Reserve Release Party, Barn Burner, and other super-secret happenings)
  • Exclusive Loft Member Events (Second Saturday Socials—our monthly tasting social for Loft Members. It's a perfect opportunity to hang out with Greg and Yannick in the cellar or at some of their favorites spaces in Niagara's Wine Country.
  • 15% off your in-winery purchase of BTL merchandise
  • complimentary tastings for you and up to three friends at the winery
  • referral perks: refer a friend to join The Loft as an Economist, a Reservist, a Celebrationist or a Hedonist and receive a free bottle of any of our Red Barn Wines (with your next purchase or shipment)
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